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Hair Cuttery Family of Brands’ New Stylist App Highlights the Company’s Tech-Forward Vision
McLean, Va, August 16, 2021 – Hair Cuttery Family of Brands announces the release of two new mobile apps to help both guests and stylists track and manage their appointments.
The My HCB Access app gives stylists an entrepreneurial edge while providing access to training modules and communications channels. With access to the salon’s daily and weekly performance metrics, stylists can now conduct “what if ” analyses, calculating their earnings based on guest count, home hair care sales, as well as referrals and re-books.
Prior to the launch, salon teams relied on backroom posters and monthly town halls to track their earning and hear the latest news from the support center. Now, Salon Professionals get push notifications and alerts anytime there are important updates. Leaders at Hair Cuttery Family of Brands realized that if they could get this information into each stylist’s hand, the company could motivate stylists in new and uncharted ways, driving increased commissions while achieving even higher revenue.
A highly graphic platform, the My HCB Access app caters to visual thinkers and creative individuals. Hair Cuttery Family of Brands’ new app is an effective tool for reaching the company’s 5,000-plus stylists. By enabling push notifications and alerts, Hair Cuttery and Bubbles salons can notify teams about pressing updates and important action items as well as store documents and link to third-party websites. The app also helps Salon Professionals visualize their earnings with images of shampoo bottles that fill up as they service guests and reach their commission-based goals.
“At Hair Cuttery Family of Brands, we pride ourselves on the ways in which we’re working to revolutionize the salon industry,” said Seth Gittlitz, CEO of HCFB. “The pandemic created an opportunity for us to address mass communications challenges. Our stylist app is a shining example of how technology can be used to empower Salon Professionals to take control of their salon businesses. By connecting more than 5,000 stylists across 500 salons, we are helping our teams live their best lives.”
Today, more than 80% of HCFB stylists have downloaded and are currently using the app. In keeping with Hair Cuttery’s vision of instilling confidence on both sides of the chair, the My HCB Access app empowers salon professionals with the experience and confidence to service more guests. By helping stylists understand their pay, track their stylist level, and set new goals, Hair Cuttery Family of Brands centers its professionals as an essential part of the customer service equation—ensuring customer satisfaction through stylist success.
Also available from Hair Cuttery is the new Hair Cuttery app focused on the guest experience. The app allows guests to book online appointments with their preferred stylist—including multiple services at a time—from the palm of their hands. Guests can search for different salons, schedule appointments, and preview stylist availability and service prices. “Nearly 100,000 guests are actively using the app to browse our service offerings, book appointments, and get in touch with our salons more easily,” said Tim Lemieux, HCFB’s Chief Technology Officer. “In the future, we plan to update stylist profiles on the app to denote a Stylist’s area of expertise. Our technology is best-in-class and we’re excited about the potential to continue innovating and bringing even more functionality to our guests.”
The Hair Cuttery app is available on iOS and Android platforms and is just one way the company is making good on its Associate Promise to provide limitless opportunities for its Salon Professionals to live their best lives. If you’re a beauty school student interested in learning more about the career opportunities at Hair Cuttery Family of Brands or to speak with a recruiter, visit: https://haircutterycareers.com/.
